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PRESS RELEASE / SS17

Doshi Levien for John Lewis

17_Jan_2017

John Lewis Open Home

Open Home is a groundbreaking new furniture collection from John Lewis. Developed by acclaimed
London-based design studio Doshi Levien, it represents a new philosophy for furniture design that
changes the way we think about modern living spaces.


Launching in February, the 13 piece collection is based around light and dynamic pieces inspired by
the elegance of Scandinavian modernism and mid-century Italian design. The Open Home pieces can
be deployed in a variety of spatial constellations that break down the traditional four-wall structure
of rooms; the collection replaces strict living room layouts with sculptural furniture that looks
beautiful from any angle.


“Open Home is a set of objects that can be moved around to let you quickly change a room,” says
Nipa Doshi, who founded Doshi Levien in 2000 with her partner Jonathan Levien. “There’s
something sensual about the pieces which means they work together, but equally they’re strong
enough to stand on their own. They’re about helping you create a space.”

Doshi Levien’s collection is made up of armchairs, sofas, occasional tables, lighting and rugs. The
seating features elegantly curved backrests that envelop you while you sit and which seem to float
above their wooden frames. The looping legs of the tables are airy and delicate, while the lamps
cantilever dramatically over their bases. Elsewhere, the woollen rugs are emblazoned with a pattern
of intricate coloured chevrons.

“We wanted to design furniture that wasn’t static, but which could show that modern rooms are
flexible spaces,” says Levien. “We’ve translated that into geometries which incorporate sculptural
qualities and which offer an idea of how you can start defining spaces with individual pieces.”


The collection is the result of a two-year research project. Each design was developed from an initial
card and wire model that subsequently went through rigorous industrial development. The final
objects are produced using cutting edge manufacturing techniques in a dedicated factory.


“People are going to live with these pieces for a long time, so you have to invest in quality,” says
Levien. “Traditionally, there has been a huge gap between the world of design and what is actually
available to people. We wanted to close that gap.”


Open Home represents the introduction of high-end design thinking to the British high street. Part
of the John Lewis Design Collective, a curated collection of ranges developed in collaboration with
design studios, it is the most contemporary furniture collection that the brand has ever created.


“Working with Nipa and Jonathan has been part of an exciting journey for us,” says Philippa Prinsloo,
Head of Design at John Lewis. “Open Home and our philosophy for modern living is a really forward
thinking approach which explores the way that our customers live, both today and in the future.
We are committed to embracing a new visual language for John Lewis with this collaboration and
the investment in new and sophisticated manufacturing techniques has been truly rewarding.”

John Lewis operates 42 John Lewis shops across the UK (31 department stores, ten John Lewis at home and a shop at Heathrow Terminal 2) as well as johnlewis.com. It is part of the John Lewis Partnership, the UK's largest example of worker co-ownership where all 30,000 staff are Partners in the business. John Lewis, 'Multichannel Retailer of the Year 2014' ¹ , 'Best Overall Retailer' ² and 'Best Retailer 2014' ³, typically stocks more than 350,000 separate lines in its department stores across fashion, home and technology. Johnlewis.com stocks over 280,000 products, and is consistently ranked one of the top online shopping destinations in the UK. John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the values of expertise, trust and customer service expected from the John Lewis brand. ¹ Oracle Retail Week Awards 2014 ² Verdict Consumer Satisfaction Awards 2014 ³ Which? Awards 2014

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