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PRESS RELEASE

Folklore Sophia Spruce 7ft

26_Aug_2017

Christmas 2017 - introducing Folklore

This year John Lewis is introducing Folklore as its lead Christmas decorating theme for 2017. Inspired by the most important family holiday in Eastern Europe, Folklore celebrates all that inspires wonder in a traditional setting. Hand-printed and embroidered decorations create a focal point in any room.

 

“This year we have travelled the world to bring together seven brand new decoration themes”, says Dan Cooper, Christmas Buyer. “Each of our themes is inspired by the fables and traditions of a particular country or region, from Eastern Europe to the forests of Ireland. This year we will also be introducing more personalisation to stores, form baubles, sacks and wrapping to the brand new Magic Candy Factory, which offers customers the chance to have a selfie transformed into delicious fruit jelly.  Also this year, tinsel is back! We have worked with our manufacturer in Wales to update the retro decoration.”

Folklore Matte White Rose Motif Bauble, £6

Folklore Print Pearl Onion, £5

Folklore Wooden Cabin, £6

Folklore St Bernard Wooden Hanger, £5

Folklore Sophia Spruce Tree 7ft,  £250

Folklore Sophia Spruce 7ft Tree £250, Design Project No22 Table £279, Barbican 3 Seater Sofa from £1199

sarah@prfirst.co.uk

 

John Lewis operates 48 John Lewis shops across the UK (34 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com. It is part of the John Lewis Partnership, the UK's largest example of worker co-ownership and all 30,000 John Lewis staff are Partners in the business.

John Lewis stocks more than 350,000 separate lines in its department stores and johnlewis.com across fashion, home and technology, and was named  'Best In-Store Experience', 'Best Clothing Retailer,' 'Best Electricals Retailer,' 'Best Furniture Retailer,' 'Best Homewares Retailer' and 'Best Click & Collect Retailer' in the 2016 Verdict Customer Satisfaction awards.

Johnlewis.com is consistently ranked one of the top online shopping destinations in the UK. John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the values of expertise, trust and customer service expected from the John Lewis brand.

You can follow John Lewis on the following social media channels:

www.johnlewis.com/twitter

www.johnlewis.com/facebook

www.johnlewis.com/youtube

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