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PRESS RELEASE

Dan Cooper, Christmas Buyer, John Lewis

07_Jul_2017

Christmas 2017: a message from our Christmas buyer

Below is a message from Dan Cooper, our Christmas Buyer. You can also download our Christmas lifestyle photography here, and cut outs are also available here on the John Lewis Press Centre.

"Buying Christmas decorations for John Lewis must be one of the best jobs in the world. We are always developing new ideas to excite our customers, and this year we have travelled the world to bring together seven brand new decoration themes. Each of our themes is inspired by the fables and traditions of a particular country or region - Folklore takes its cue from Eastern European traditions, whilst Winter Palace tells the story of Russia’s Father Frost and his helper, the Snow Maiden. Being a lover of the great outdoors, my favourite theme this year is Into the Woods, which is set in the mossy, enchanted forests of Ireland.
 
"This autumn our shops will take personalisation to the next level as we introduce Christmas Villages into a total of 11 locations, bringing together everything you could wish for when preparing for Christmas. As well as personalised baubles, sacks and wrapping paper, for the first time John Lewis has partnered with the Magic Candy Factory to offer customers the chance to have a selfie transformed into delicious fruit jelly. Customers can also visit the Great Wall of Baubles in selected shops - an area from which they can pick and mix a bespoke combination of baubles from a spectrum of 25 colours.
 
"The majority of our tree ornaments are hand blown and hand decorated by skilled artisans in Europe and Asia, and we celebrate their skill with a collection of baubles we call Art of the Glassmaker - a showcase of some of the oldest and newest techniques in bauble making. And this year - you heard it here first - tinsel is back. We’ve worked with our manufacturer in Wales to update this retro decoration and offer it in exciting new guises. My favourite is the oak leaf tinsel in soft gold, which is about as far from the crushed and faded stuff in my attic as I can imagine."
 
Dan Cooper, Christmas Buyer

For more information please contact:

Emma Cole, senior communications officer
emma.l.cole@johnlewis.co.uk
0207 798 3829

Sian Grieve, senior communications manager
sian.grieve@johnlewis.co.uk
020 7592 6887

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