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PRESS RELEASE / Home and EHT

Crumble snuggler by Loaf at John Lewis in Dusty Rose Clever Velvet £1349

29_Jul_2016

John Lewis and Loaf launch an exclusive range of sofas

John Lewis has collaborated with leading UK furniture company Loaf, to introduce three exclusive sofas and two footstools.  Launching on 1st August and available in a choice of 22 fabrics comprising of 11 in brushed cotton and 11 in a durable, spill resistant clever velvet, the new designs are based on the classic laid-back Loaf look and are available in a curated palette of Loaf’s best sellers.  Designed by Loaf and handmade in the UK by John Lewis, this exciting new collection will appeal to customers looking for a more relaxed style.
 
“This exclusive collaboration with Loaf is a really exciting development for John Lewis. Its relaxed style fits perfectly into our upholstered product range, offering our customers even more choice and underlining John Lewis’ position as the first destination for design led furniture in the UK.”  Jo Unsworth, upholstery buyer, John Lewis.
 
“Both the Loaf and John Lewis customer expects fantastic quality and a customer experience that knocks their socks off, so when we were asked to design an exclusive collection in our usual laid-back, comfy style, we jumped at the opportunity. Having launched Loaf seven and a half years ago, we’re excited to now share our Loaf-y wares across the UK."  Charlie Marshall, Founder, Loaf.
 
The exclusive collection includes the Crumble (pictured below left) available as a sofa £1,849 and snuggler £1,199, the Doodler (below right) sofa £1,349 and snuggler £1,199, the Floppy Jo available as a sofa £1,449, snuggler £1,199 and footstool £499, as well as the Dollop footstool £449.
 
Loaf will be sold in 10 John Lewis stores and online at www.johnlewis.com from 01 August.
 

sarah@prfirst.co.uk

John Lewis operates 42 John Lewis shops across the UK (31 department stores, ten John Lewis at home and a shop at Heathrow Terminal 2) as well as johnlewis.com. It is part of the John Lewis Partnership, the UK's largest example of worker co-ownership where all 30,000 staff are Partners in the business. John Lewis, 'Multichannel Retailer of the Year 2014' ¹ , 'Best Overall Retailer' ² and 'Best Retailer 2014' ³, typically stocks more than 350,000 separate lines in its department stores across fashion, home and technology. Johnlewis.com stocks over 280,000 products, and is consistently ranked one of the top online shopping destinations in the UK. John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the values of expertise, trust and customer service expected from the John Lewis brand. ¹ Oracle Retail Week Awards 2014 ² Verdict Consumer Satisfaction Awards 2014 ³ Which? Awards 2014

Related Images

  • Doodler two seat sofa by Loaf at John Lewis in Peacock Brushed Cotton £1499
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  • Floppy Jo two seat sofa by Loaf at John Lewis in Gunmetal Brushed Cotton £1499
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  • Floppy Jo snuggler by Loaf at John Lewis in Gunmetal Brushed Cotton £1119
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  • Floppy Jo footstool by Loaf at John Lewis, Nordic Blue Brushed Cotton £499
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  • Crumble three seat sofa by Loaf at John Lewis in Dusty Rose Clever Velvet £1949
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  • Doodler snuggler by Loaf at John Lewis in Peacock Brushed Cotton £1119
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  • Crumble snuggler by Loaf at John Lewis in Dusty Rose Clever Velvet £1349
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  • Crumble snuggler by Loaf at John Lewis, Flint Brushed Cotton £1299
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  • Floppy Jo footstool by Loaf at John Lewis in Gunmetal Brushed Cotton £499
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  • Dollop footstool by Loaf at John Lewis in Smoky Grey Clever Velvet £499
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