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PRESS RELEASE / AW17

HOUSE Bow folding console table £350, Whistler chair £89, Isla magnetic light £30, track mineral £150

26_Apr_2017

HOUSE by John Lewis : AW17

 An established brand in its own right, the surprisingly affordable HOUSE by John Lewis collection is undergoing a rebrand for AW17 to reflect the growing importance that the department store is placing on the range, as part of its ambition for 50% of all products to be John Lewis own brand or exclusive.

With thoughtful solutions at its core, AW17 will see the over 200 new products added to the range - the largest number since the brand launched in 2012.

 

Designed to be at the heart of the contemporary home, HOUSE by John Lewis offers flexible living, space to breathe and provides a trend-led option for a value-conscious customer. The AW17 launches offer a perfect balance of easy and stylish living using intelligently designed pieces, sleek storage and cheerful accents of bold colour make up this stylish and practical homewares collection.

 

Making the most of any space, new additions include a multi-use sofa-bed that transforms into beds for four people with removable arms that form single beds whilst the sofa folds out into a double bed.  Reflecting the ongoing trend of working remotely, a joint work/dine space can be easily managed with a flexible work/dining table.  Flexible working around the home has also never been easier with clever space saving options, new ways of charging portable devices, and creative use of hidden spaces.

sarah@prfirst.co.uk

Related Images

  • Whistler chair £89, Bow folding console table £350, ralph task lamp £40, rose gold magazine file £15
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  • HOUSE Bow folding console table £350, Whistler chair £89, Isla magnetic light £30, track mineral £150
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