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PRESS RELEASE / AW17

Design Project by John Lewis No.004 Display Unit

18_Jul_2017

#Shelfie - the latest Instagram trend

The latest instagram craze, the #Shelfie, has prompted an +11% increase in sales of bookcases so far this season. 

Customers are investing in shelving units to display their books and objet d'art, with some customers posting their displays on social media and hashtagging #shelfie. 

David Barrett,  Furniture Buyer at John Lewis said:

"Bookshelves are making a come-back this year after falling from favour in 2015, when the rising popularity of the e-reader meant that less and less people were needing to store books in their homes. We've seen the reverse in 2017 - customers are falling back in love with the romanticism of collecting books, and are buying beautiful shelves and display units to keep them on. We're also seeing more and more customers wanting to display other decorative items of objet d'art, and a stylish bookshelf works equally well for this."

Images can be downloaded below.

For more information please contact Emma Cole, senior communications officer, Home.
emma.l.cole@johnlewis.co.uk
0207 798 3829

John Lewis operates 48 John Lewis shops across the UK (34 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com. It is part of the John Lewis Partnership, the UK's largest example of worker co-ownership and all 30,000 John Lewis staff are Partners in the business.

John Lewis stocks more than 350,000 separate lines in its department stores and johnlewis.com across fashion, home and technology, and was named  'Best In-Store Experience', 'Best Clothing Retailer,' 'Best Electricals Retailer,' 'Best Furniture Retailer,' 'Best Homewares Retailer' and 'Best Click & Collect Retailer' in the 2016 Verdict Customer Satisfaction awards.

Johnlewis.com is consistently ranked one of the top online shopping destinations in the UK. John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the values of expertise, trust and customer service expected from the John Lewis brand.

You can follow John Lewis on the following social media channels:

www.johnlewis.com/twitter

www.johnlewis.com/facebook

www.johnlewis.com/youtube

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